Strategically located in Dubai at the crossroads of the Middle East, Africa and South Asia, Dubai Media City (DMC) has rapidly emerged as a global media hub. DMC provides an advanced infrastructure and supportive environment for media-related businesses to operate globally out of Dubai. 

DMC is a place where every kind of media business can operate with collective synergy, including media and marketing services, printing and publishing, music, film, new media, leisure and entertainment, broadcasting and information agencies. 

Since its inception, Dubai Media City has grown impressively. The list of DMC-based companies today reads like a who's who of the global media industry. The community includes global media giants such as Reuters, CNN, CNBC, MBC, Sony, Showtime and Bertelsmann. 

Dubai Media City has also set up Media Business Centres to promote talent and entrepreneurship in the region. These unique facilities are targeted at freelancers and independent media professionals. Freelancers find the Centres an ideal base for gaining visibility and building relationships with the media industry. 

In June 2001 Dubai Media City launched the Ibda'a Media Student Awards, an annual event to recognize and foster young media talent in the region. The Ibda'a Awards cover a range of media-related categories.